George was initially impressed that everyone in Sleeping Giant seemed united in propagating the town’s marketing scheme: “don’t be loud, don’t wake him”. It was quirky, then incredibly irritating. “Are you kidding me?” he asked the proprietor of the only hotel, when he discovered there was no television or wi-fi in the room. In a huff, he canceled his reservation and drove away, turning the radio in his car up to full volume in protest. Less than a mile outside of town, the hills revealed themselves to be knees.